Screens can be powerful when used well, but real life happens offline.
We aren't anti-technology; we are pro-balance. Our mission is to help parents navigate both the digital and physical worlds, so their kids can grow up healthy and grounded.
School runs on laptops. Friends live in group chats. Educational apps are a real source of learning. Pretending otherwise doesn't help kids.
A science channel is not a dare video. An eight-year study of 260 kids found that the right kind of screen time was linked to better thinking in teens.
The American Academy of Pediatrics now urges families to replace screen time with real activities, like sports and phone-free meals. Research keeps linking movement, sleep and family time to healthier kids. Balance gives kids credit for all of it.
Sources: American Academy of Pediatrics guidance, February 2026 · University of Jyväskylä, August 2026
More time online, less sleep, less movement, and a new kind of friend. The numbers keep climbing.
of teens are online almost constantly. Nearly double the 24% in 2015.
Pew Research Center, 2024 40%of high schoolers feel persistently sad or hopeless. Up from 30% in 2013.
CDC Youth Risk Behavior Survey, 2023 23%of high schoolers get 8 hours of sleep on school nights. Most get far less.
CDC Youth Risk Behavior Survey, 2023 28%of kids, at most, get the 60 active minutes a day they need.
U.S. Report Card on Physical Activity, 2024 64%of teens used AI chatbots in 2025. Only about half of their parents know.
Pew Research Center, 2026 72%of teens have used an AI companion. One in three finds it as satisfying as a real friend.
Common Sense Media, 2025Three years of action, in three places.
A formal national health advisory. HHS
The same treatment as tobacco.
A world first. NPR
Bell to bell. Newsweek
Products built to be addictive. California Courts
School devices are next. WSJ
The largest since Big Tobacco. D.C. Attorney General
Parents want guardrails, not a ban. Education Week
Current laws, school phone bans and massive legal verdicts all stop at your front door. They can penalize tech companies, but they can't tell you what your child streamed tonight, or how to talk about it.
Parents are still flying solo. That is what Balance is for.
Walmart
Meta
Rakuten
Docusign
University of Oregon
ZazmicExperience matters. What drives us is simpler: we are two mothers building this for our own kids, and to do real good for families everywhere.
Early access. First 500 families free for a year.